professional photographers

Our intern's blog

November 2020
Sejal from George Brown College

Tributes & Things the Year 2020 has Taught Us

 “Love and Kindness are never wasted. They always make a difference. They bless the one who receives them, and they bless you, the giver.”

— Barbara De Angelis


The year 2020 has been a tough ride with countless ups and downs. Unexpected outcomes have taken us all by surprise and made us realize the true value of life. Travelling to visit loved ones, whether near or far, has never been missed globally like this before. The need to spend time with our loved ones has increased along with the need to enjoy our lives to the fullest. We don’t know what the future holds, so it’s especially important to express our love and gratitude to our loved ones while we have the chance. With everything that has happened this year, we also need to be a little kinder and a little more empathetic towards others. In our current state of uncertainty, it is imperative for us to lend a hand to those in need. If we have the ability and resources to help people, then let’s think about all the good deeds we have the strength to carry out.

At AYSA, we strive to deliver different approaches that would not only benefit our photographer members, but also our partnered charities, like, the Sunnybrook Foundation, as well as the people interested in helping us reach our fundraising goals during such unprecedented times. With this in mind, we introduce the sale of online tributes on a pay-what-you-can basis. Our website is about to expand to include submissions by those who have photos accompanied by heart-felt words to share about those special to them, whether departed or still cherished amongst us to this day. This 50/50 initiative (minus our expense of transaction fees) will qualify purchasers to win an AYSA gift card redeemable towards services by any of our professional photographer members.

To get things started, we asked our friend Anny to participate and she did not disappoint. She came forward as the first person to use AYSA’s website to pay tribute to her grandmother! To read about all the sweet memories shared between the two and to know more about this service, please head on up to our tribute page.

Thank you for reading our blog!

November 2020
Sejal from George Brown College

The Evolution of Portrait Photography

We all have the potential to make a difference and leave our own unique mark on this ever evolving world. Our mind is a treasure chest of innovation and creativity waiting to be discovered. Many great minds have gifted this world some of the most amazing inventions which enticed others to do the same, creating a chain of idea generation over the years. This chain has brought a major change when it comes to medicine, technology, and art. Art, one of the greatest human inventions of all time, gave birth to photography. It all began in 1839, when a French inventor Louis Jacques Mandé Daguerre created the technique of imprinting images on a silver plate with a very intricate process, using mercury vapor. This technique was named the daguerreotype and cost relatively lower than having an artist paint your portrait. This fact was the main driving cause for the rise in popularity of portrait photography in the 19th century.

The ability to capture a person in a moment that seemed so original and realistic, in a (mostly) reasonable cost, encouraged people to invest in their own daguerreotypes. Many photography studios started popping up after seeing the success of this brilliant invention on various continents. Before Louis came forward with the invention of the daguerreotype, portrait photography was a luxury afforded only by the rich and famous. People of a high social standing had their portraits painted by using traditional backdrops and expensive fabrics. However, with the advancing time, portrait photography evolved to a more modern technique in the 20th century. Photographers opted to lean towards a more natural setting instead of a “posed portrait”. The focus turned to capturing moments “as they were found”. It was their intention to create portraits that would be cherished by the future generations.

This evolution inspired a multitude of possibilities in the world of photography. Some of the era’s top photographers discovered their own style and approach to portrait photography. Through the years, the foundation of portrait photography has remained constant. It is a form of self-expression that displays a person’s personality and creates a “powerful image”. Today, portrait photography has changed a lot. Through the use of social media, the focus has broadened. It is now used as a mean to communicate your opinions, thoughts, and emotions with the rest of the world. Looking back, a lot has changed and will change in the future as well (whether we will be able to easily adapt to it remains a mystery). However, where that change may lead us, is something that we all look forward to seeing.

 

The content for this blog was inspired by

https://www.widewalls.ch/magazine/portraiture-photography

 Note: Some images may not be suitable for all audiences.

Visit their website to gain a deeper insight into the amazing evolution of portrait photography!

October 2020
Sejal from George Brown College

The Photographer’s Perspective

 Photography holds a different meaning and importance to each individual. For some, it is a way to capture the world in a state that displays how they experience it, and, for others, photography is a mode of connecting with people by sharing their own story, visually. For me, photography is catching that one precious moment where every worry disappears and all that is left behind is a surreal feeling of being given the gift of existing in this beautiful universe. It is the opportunity of revisiting that special moment to relive it over and over again.

I have always been curious about the story behind each intricately detailed photograph and AYSA has helped me finally gain some perspective. We are so used to looking at the world in a certain way that whenever we get the chance to see it with a fresh perspective, it’s revitalizing. This new point of view comes in like a breath of fresh air and leaves us feeling excited to explore all the uncharted parts of this planet. That is exactly how I have been feeling since we’ve started our interview series with AYSA’s photographer members this week, as we prepare to add photographer bios to our website. The amount of passion and creativity that is reflected in each response has the ability to inspire a spark in the reader as well. As a new intern at AYSA, I feel honoured to be given a chance to connect with such amazing photographers and hear their side of the story. That is exactly what I want to share with you as well.

Katarina Kuruc has already provided her time for our interview and has graciously agreed to share the above beautiful photograph displaying her memories from when she and her husband were travelling and living in Asia.

The results continue to be impressive. Come back and visit our photographer members’ bios on our website to read the interviews and get to know these incredible individuals!

October 2020
Sejal from George Brown College

Sunnybrook Foundation:
A Great Cause

 Amidst the uncertainty within today's world, many things can still be done to make life a little better for others. One simple act of kindness has the power to inspire many more. Taking the opportunity to support a cause that you care about, to impact lives, can be such a beautiful thing, and a decision that can be made without regret. If it has ever crossed your mind that you are interested in supporting a charity, remember that there are layered benefits of donating or volunteering with a foundation: it can enhance your life, give you peace of mind, while adding to your happiness.

The Sunnybrook Foundation has been on the path to benefit our lives for the past twenty years. In the world of healthcare, this instrumental foundation tirelessly strives to raise finances that can be translated into care for Sunnybrook Hospital's patients, as well as a means to provide funds to Sunnybrook Research Institute for education and teaching programs. In 2018, the foundation was able to raise $18 million for Sunnybrook Hospital and $12 million for Sunnybrook Research Institute. In the same year, the research institute conducted $99 million worth of research, and employed 1,353 people. We want to see their contributions continually funded.

The Sunnybrook Foundation has been making the world a better place since it was founded, inspiring AYSA to join them in their journey by doing what we can to increase awareness and by tying fundraising into our business model. Currently, as you think ahead to when you will hire an AYSA photographer, your nominal prepayment will help benefit Sunnybrook Foundation. Together, we hope to do as much as possible to help Sunnybrook achieve their goals of improving their patients' quality of life, all while supporting our photographers who have been, like most, discouragingly affected by the COVID-19 pandemic.

 We are on a mission and one random act of kindness can create an endless ripple effect. Join us by purchasing your prepayment today!

 

Visit the following links to learn more about the Sunnybrook Foundation!

https://www.charityintelligence.ca/charity-details/62-sunnybrook-foundation

https://sunnybrook.ca/foundation/

September 2020
Sejal from George Brown College

The Life of AYSA’s New Intern:
A Sneak Peek

I have always wondered about what people think of when it comes to first impressions. Then again, haven’t we all? It can be quite challenging to introduce yourself to people with the expectation that you know exactly who you are and where you stand in life. It feels like you’re breaking down the walls that we, as human beings, tend to build up subconsciously. Yet, here I am writing an introduction to myself as a new intern at AYSA, hoping to leave a great impression behind by the end of this post.

Hello! Thank you for stopping by to read our very first blog post. My name is Sejal and I am an international student from India, pursuing a Postgraduate Diploma in Sport & Event Marketing from George Brown College in Toronto. I have been given the opportunity to work at AYSA as a Digital Marketing Coordinator Intern this fall term. When I was younger, I thought I would be a chef once I grew up; that changed to archaeologist, which later veered towards finance, and then finally landed on marketing.

Many don’t realize that marketing is a vast industry, especially if you’re looking to work in it. I jumped around trying to gain experience and knowledge in different fields of this industry and discovered my passion for digital marketing and content. This discovery encouraged me to pursue higher education in Canada to advance further in my career after working for a small marketing agency back home in India as a junior consultant. It was definitely a tough decision to leave my family and travel thousands of miles for studies in a foreign country. It took a lot of effort in trying to convince my parents that this was a good idea and that spending those big dollars on my education would be fruitful in the long run.

It has been quite an experience (mostly great) living and working in Toronto as an international student. You go to school, attend your classes, get to know people, make new friends, learn as much as you can, go for your shift at your part time job (oftentimes completely non-reflective of your established work experience), come back home, clean, make your dinner, prep meals for the next day, talk to your family, and then go to sleep anticipating another day of similar routine. Yes, it’s definitely been an experience living in this city, however it’s an experience that most of us look forward to. It reminds you that you’re making progress in your life as well as in your career. Working at AYSA in such a creative and talented industry is a great opportunity for this novice. I can’t wait to contribute my optimum efforts and skills in the pursuit of achieving company goals.

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